Urban South Brewery hosting inaugural ‘Potterfest’ to celebrate Harry Potter’s birthday

NEW ORLEANS (NOLA WEEKEND) - Urban South Brewery will launch its inaugural Potterfest celebration in honor of the iconic fictional character Harry Potter’s birthday from July 27 to July 29.

The free celebration will take place over three days, beginning with a Tri-Wizard Trivia Tournament at the Tchoupitoulas taproom at 6:30 p.m. on July 27.

Throughout the festival, attendees will enjoy a movie marathon, a Potter playlist, a costume contest, wand decorating and a Diagon Alley vendor market. Additionally, Urban South will sponsor a sock drive for those in need. Urban South’s Butterbeer draft and slush will also be available in regular and non-alcoholic pours.

“We are so excited to bring the Potterfest celebration to our NOLA taproom for the first time ever,” Kyle Huling, co-founder and vice president of Urban South Brewery, said in a release. “Potterfest will capture the magical charm of the wizarding world and allow Harry Potter fans in New Orleans a chance to celebrate the iconic character’s birthday.”

“Harry Potter,” a series of seven fantasy novels written by British author J. K. Rowling and adapted into a film series, is one of the highest-grossing media franchises of all time. The novels chronicle the lives of a young wizard, Harry Potter, and his friends Hermione Granger and Ron Weasley, all of whom are students at Hogwarts School of Witchcraft and Wizardry.

Kids and adults can enjoy a variety of activities during Urban South’s three-day Potterfest. Here’s the scheduled provided by Urban South Brewery:

Thursday 7/27

Tri-Wizard Trivia Tournament at 6:30 p.m.

Friday 7/28

Movie Marathon starts at 11 a.m.

House Flights (each house is represented in a 4-beer flight)

Harry Potter-y Class by Chu Chi Cho at 6 p.m. to 9 p.m. ($35 per person)

Saturday 7/29

Movie Marathon cont.

Costume contest

Wand decorating

Diagon Alley vendor market

Harry Potter photo booth

Potterfest t-shirts will also be available for purchase on all three days of the festival, and special edition glasses will be $10 or $12 with a pour of any core beer or butter beer.

To learn more about Urban South’s Potterfest, visit urbansouthbrewery.com or follow Urban South on Instagram and Facebook.